A friend of mine shared this Pedigree ad with me the other day.  Its a creative concept they came up where they filmed dogs at 1000fps.  Its simple, effective and really fun to watch:

After watching about 20 seconds of this, I couldnt help but be reminded of a music video I saw a few years ago by a french band called Vitalic.  It looks like Pedigree took the same concept but replaced the neon-lasers of the Vitalic video with Purina dog treats:

Creative inspiration or a stolen concept, you can be the judge of that.  As far as I'm concerned anything with slow-mo pets, lasers and cool music makes for fun advertising.