When many International household brands  are at risk of succumbing to the recession, and some have even gone on the endangered species list, they could be forgiven for putting their own rescue plans ahead of any charitable giving! Well clearly for the survivors it is time to give back some of the benefits they have received from using an animal as their brand logo and defend the live endangered species!   An International campaign titled "Save Your Logo" backed by the World Bank, the World environment Fund (WEF) and the International Union for the Conservation of nature (IUCN) has been launched in Paris as reported by the (AFP). French brands using animal logos such as Lacoste and its crocodile are being asked to help save endangered species: "Companies that have profited from the positive image of these animals now have a chance to show their recognition," said France's Environment Fund Minister Jean-Louis Borloo at the launch of the campaign in Paris. Lacoste has already signed up but hundreds of other companies could follow - Jaguar, Puma, Peugeot and its Lion, Esso and its tiger in the tank.

Under the scheme, companies can donate up to 1.5 million euros over three years to a Save Your Logo fund held by the World Bank which will add up to 33 percent of the donations received. Donors would benefit from a tax cut of up to 60 percent of the donation, but limited to 0,5 percent of turnover. According to the IUCN, at least one bird out of eight, 25 percent of mammals and one out of every three amphibian are in danger of extinction.

Come in Ralph Lauren? Any suggestions from you? Paws Connect could pass them on and join the campaign!